The move by OLA electric assumes significance, especially with their entry to two wheeler segment and strategy to “own” the system like tesla.

Positives.
1. Two-wheelers account for more than 75% of the 250 million vehicles registered in India, representing the second largest market globally for two-wheelers, second only to China (Forbes, 2019).

2. It is of high priority for both national and state governments in India, to support the transition to electric vehicles. Through the national FAME (Faster Adoption and Manufacturing of (Hybrid &) Electric Vehicles) schemes, and state-level equivalents, we are trying to address it.

3. Product Design and innovations – The features, app interface and navigation, battery Pack, more boot.

4. Super cool ads and communication – Yes color is good. The Early booking suspense at a throw away amount.

5. Understanding that “ecosystem” of Charging stations is key.

How it can go wrong(clues)?

1. The hyper charging network won’t be available to other electric vehicle players and only the customers of Ola Electric.

2. From my market entry strategist perspective, they made the pitch at right time before the move from established players. The ride aggregator has gone forward and became “automobile manufacturer”. OLA expects that brand recognition and connection will create the trust.

3. The global mega factory with 2 million output, 1 lakh Hypercharging stations in 400 cities looks good for tall claims. (it just reminds me of NANO). The first target is just 5000 centre’s.

4. Product appeals to last mile connectivity needed city dwelling techno savvy Youth(or female?).

5. Battery pack design is cool – Economics of charging? competition is 1.2- 2.2 Rs/litre. It has three swappable battery packs measuring 1.155kWh each.

6. Speed and maneuverability?

7. Serviceexcellence and network?

and finally after all the hype, it booked just 1 lakh+ @499. Is it enough for a 2 million factory?

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure.

• Customer experience, which includes the impression the homepage and overall design style give the customers their satisfaction when they interact with the site and perform tasks.
• Service-level, which looks at responsiveness and reliability of websites – scores them on how quickly they respond to user commands and such factors as average downtime.
• Best practices, such as ease of use, quality, availability and security – site managers must be compliant with data laws requiring them to protect customer information and the integrity of customer accounts.

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